You wish. On-metadata factors are the ones that are under the control of the developer: title, developer name, description, icon, screenshots, feature graphic. Getting to ASO itself, which is basically app optimization for improving its’ ranking in App Store search results, the surprising thing is going on. Again the keyword for the app can be selected based on the traffic volume and difficulty of the keyword. A large amount of publishers still doesn’t invest in app store optimization. Test everything and be updated with Google Play Store news and changes to never miss any trend.
Google Play Store ASO. But here is one thing – before people use apps for diverse purposes, they tend to search for these.
Here is a list of primary Google play store app ranking factors:
- Number of ratings
- Number of installs and uninstalls
- App involvement (frequency of use)
- Growth of downloads in the nearest 30 days
- Backlinks to your app
In Google Play Store, the short description of an app has a strong effect on the ASO in keywords rankings and conversion rate. A large amount of publishers still doesn’t invest in app store optimization. App Store Optimization: What is it? We aren’t writing again about this, but basically, ASO is the process of optimizing a mobile app in order to get the maximum visibility and the highest conversion rate to install in the app stores.